Petra Jones
Alicia Luba
Registered in the UK: 10871077
+447701070780
hello@lubajones.com
LUBA JONES
Potential Meets Success
London | Amman | Dubai | Riyadh | Kuwait
In an increasingly digital world, Luba Jones prioritises real connections - working with students and schools in person across the Middle East.
Contact us to arrange an initial consultation
Hear it from our students and parents
“Luba Jones support is always beyond our expectations.”
Parrent of Succesful Student
2023
“Luba Jones support is always beyond our expectations.”
Parrent of Succesful Student
2023
“I’d like to thank you both so so much for working with me!! You truly made this an enjoyable experience.”
Succesful Student
2025
“Petra and Alicia literally changed my children’s world and futures and opened up opportunities that they never would have dreamt of or achieved”
Parent of 3 successful students
2020-2024
“Luba Jones support was beyond our expectations. Making everything tailored to suit our needs and there for us every step of the way. Cannot more highly recommend”
Parent of successful student 2019
“Thank you again for all the support you have provided”
School Principal 2018
Experts in University Admissions
LUBA JONES
Potential Meets Success
Since 2017, Luba Jones has helped students gain offers to top universities worldwide. Our alumni are now pursuing Law, Medicine, Engineering, Architecture and more at institutions including Oxford, Cambridge, LSE, UCL and the Ivy League.
Private University
& College Counselling
Oxford
Cambridge
LSE
UCL
Ivy League
Alicia Luba and Petra Jones help students, parents and schools with applications to the UK, US, EU and Canada.
About Our Co- Founders
Trusted as the go-to private college counsellors in the Middle East, Alicia and Petra are academics at heart and are driven by a genuine desire to help students reach their full potential beyond High School.
Alicia Luba
Alicia graduated from the University of Oxford with a Double First-Class degree and then obtained her Masters from King’s College London.
Like the students she now supports, she took their challenging pre-tests and went through the lengthy interview process. She has spent the past 15 years as an Education Consultant in London and specialises in Oxbridge, Ivy League, and Law students.
Petra Jones
Petra graduated from the University of Exeter with a First-Class degree in International Relations. She then went on to pursue her Masters Degree at the University of Cambridge.
With a decade of experience in senior roles at top management consulting firms, she now advises students on maximising employment prospects and specialises in Political Science, Business Management, Medicine, Technology and Finance.
